“Smoooth” Campaign

Client Overview

Klarna partners with retailers worldwide to make it easy to pay how you like. It allows users to access their app and enjoy flexible payment options anywhere online. Pay in 30 days, split your payment in 4, or even finance.

Our challenge was introducing Klarna, a well-known player in the payments space in Europe, to the US, where competitors like Affirm and Afterpay had already established market share. 

Goals & KPIs

Klarna was looking for help to:

• Increase Brand Awareness in the US

• Target enterprise and mid-level retailers across the footwear, fashion, beauty,
  and activewear industries

• Educate on the benefits for Businesses to offer split payments

Marketing Deliverables

• 8 ABM Marketing Campaigns Launched

• Paid Digital Advertising (LinkedIn, Instagram, Facebook, Twitter,
  Google Display)

• Email Nurtures and Content Development

• Event Design and Production

• Direct Mail

Insight

Klarna gave the Beacon creative team a chance to shed the old layers of seriousness, step away from the traditional, and feel disruptive in within the Fintech space. The transformation began with the launch of the proprietary concept of “Smoooth” shopping — spelled exactly like that, with three “o’s.”

The campaign that crystallized the “smoooth” idea involved a series of odd, quirky, whimsical photography and videos infused with color and animation.

As the lead creative, I embraced the bold imagery, eye-catching photography, puns, and the pink color the brand is still recognized for today. I feel privileged to have had the opportunity to work alongside Klarna, launching them into the US market. It isn’t every day that a Fintech company allows us to ditch the traditional logic-driven creative and put a fresh spin on creative!

Results

2.5m+ Impressions

9913 Clicks to Landing Pages

0.82 CTR

6412 Content Downloads

67k Total Likes