Corellium
“Build What’s Next” Campaign
Client Overview
Corellium was founded to equip developers and security teams with the tools to advance the next generation of smart devices powered by Arm processors.
Those steeped in the world of mobile development and security research and testing knew about Corellium, but recognition for the company didn’t go far beyond that. We were tasked with creating a brand campaign that generated awareness beyond the niche audience Corellium already had, and introduce the platform to individual users, as well as enterprise and government agencies and service providers.
Goals & KPIs
Corellium was looking for improvement in the following areas:
Increase Brand Awareness
Increased Website Sessions
New Leads & Signed Contracts
Digital Deliverables
Paid Digital Advertising (LinkedIn, Facebook, Twitter, Programmatic Display, Google, Reddit, Taboola, & Youtube)
Media Placements
Website Content & Support
Promotional Video
Insight
As the creative director spearheading the campaign to revitalize Corellium, I embarked on helping breathe new life into the brand. With Corellium unlocking the gates to a new, unexplored security frontier of testing and app creation, the campaign was built around the insight that Corellium “changed what was once possible so developers can build what’s next.” With both copy and design, I wanted to lean into a sense of intrigue to help raise awareness for the brand.
Along with promoting the Corellium platform and awareness of its existence, I wanted to incorporate people-driven photography into the campaign to humanize the brand, allow our audience to build a connection with the product's purpose, and highlight the power it gives the user.
Throughout the campaign, my role focused on shaping the design direction, conducting reviews, crafting compelling scripts, and overseeing production.
The Results
2,109 new contracts
27 media placements
470+ paid media conversions
67% increase in organic search traffic
